Once you have defined your corporate core values, you can reinforce them by incorporating them into your performance appraisals and organizational assessments. In order to do that, you need to identify the specific behaviors associated with each core value. For example, "being flexible and adapting to changes in customers' needs" might be a core behavior associated with customer service. (3 pages)

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Aligning Behaviors with Corporate Core Values

This tool shows how to articulate a set of behaviors that reinforce the corporate core values. Start by listing your core values and the related performance measures. Next brainstorm the associated behaviors. Talk about which behaviors are most important in supporting the core values. Each core value should have 10-15 related behaviors (see example below).

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