This tool on working with the media describes how to work effectively with both broadcast and print journalists. It describes how to prepare for an interview, what to ask the reporter, what the journalists "ground rules" are, and how to handle the press when you are in "crisis mode." This tool is invaluable for managers and leaders at any level. (3 pages)

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Working With Radio and TV Media

What should I focus on in preparation? What 1-3 points you want to make. How to talk in sound bytes. How to keep it simple. Remember to make your points, regardless of what question you are asked.

What do I need to ask? What’s your story about? What’s your deadline? How long a segment? Who else are you talking to?

What about...

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