The G.R.O.W. model helps people follow a logical sequence in thinking and discussing any topic or issue. It can help people feel more confident and comfortable facilitating complex conversations because the discussion is organized in a way that everyone can understands and follow. Conflict and the resistance that accompanies conflict are a normal part of human interaction. Although it is normal, it may not be easy. This is because most of us have been trained to deliver information but have not been trained to deal with resistance to that information. Similarly, many of us view conflict or resistance as a negative behavior against us and thus take it personally. The key is to gain an understanding of conflict and how to navigate it.

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