Given the sheer number of decisions we face every moment of every day, we have to make assumptions. We assume certain things about future trends and how they will affect our business. We make assumptions about our customers and about people’s capabilities. We make assumptions about ourselves.

As we make these assumptions, whether consciously or unconsciously, hidden biases creep into our thinking.

This tool lays out some well-known examples of hidden biases, describes the neural process behind the assumptions we make – and offers some techniques to help you recognize and navigate them.