This tool shows how to define a competitive strategy that will distinguish you from your competitors and enable your company to win and maintain market share. It poses a series of questions related to understanding the competitive threats you face. Among other things, it results in an analysis of potential factors that could be used against you by your competitors and your readiness to deal with those contingencies. (1 page)

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Defining a Competitive Strategy

First Steps to Defining a Competitive Strategy

1. Define the business involved (i.e. the specific product or service).
2. Identify the significant competitors.
3. Identify the differences between you and them.
4. Identify your present objectives and any known differences from your competitors.

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